While it’s still a relatively new social media platform, TikTok continues to be one of the most reliable avenues for digital marketing strategies. Because of this, it’s more than crucial for businesses to come up with new and engaging ways to stand out against competitors.

Fortunately, a social media scheduling tool can help with just that. Whether you’re an individual creator or a small brand, we’ll go over the top platforms that can help you increase your brand engagement in fun yet effective ways.

Let’s dive in!

Social Media Scheduling Tools for TikTok: Feature Breakdown

For a quick look at the top social media scheduling tools for TikTok, below is a simple comparison guide:

The Best Free TikTok Post Scheduling Tools to Get More Views

Here is a more in-depth look at the different social media scheduling platforms, their key features, and pros and cons:

1.   Buffer

Overview

Buffer is a social media management platform that helps users with scheduling content across different social media sites. One of the more user-friendly tools online, Buffer is a great choice to consider for individual creators hoping to get started with basic social media management.

Key features for TikTok

• Schedule posts
• Add thumbnails
• TikTok Analytics

Pros

• User-friendly interface
• Affordable pricing plans
• Minimal learning curve

Cons

• No engagement features for TikTok
• Limited features on free plan

Best for

Buffer is one of the more minimalist scheduling tools in the market, making it a great pick for beginner marketers or social media managers.

2.   Hootsuite

Overview

Hootsuite is a social media management platform with comprehensive management tools, such as in-depth analytics features. With Hootsuite, users can get access to one of the most advanced and feature-rich management tools online.

Key features for TikTok

• Schedule TikTok videos
• In-depth analytics
• Manage TikTok comments

Pros

• Comprehensive management features
• Advanced analytics reports

Cons

• Expensive pricing tiers
• Not recommended for beginners

Best for

Due to its more advanced features, Hootsuite is an ideal choice for large businesses and agencies managing multiple clients at once. However, depending on the user’s needs, Hootsuite’s features may be overkill, especially for small businesses and individual creators.

3.   Zoho Social

Overview

Zoho Social is another social media management tool known for its user-friendly interface. The platform also integrates well with other Zoho applications, making it an ideal choice for those already utilizing tools from the Zoho suite.

Key features for TikTok

• Publishing calendar
• Content queues
• Content approval

Pros

• Various features for TikTok management
• Dynamic pricing plans

Cons

• Limited free plan
• Learning curve for beginners

Best for

While still a generally user-friendly tool, Zoho Social offers a wide variety of features that may be overwhelming or even overkill for beginners. Because of this, Zoho Social may be better utilized by experienced social media managers and creators.

4.   Later

Overview

Later is a social media management tool that offers a wide variety of features, but mainly specializes in Instagram management. Still, Later offers different tools for TikTok management, all accessible on the tool’s paid subscription tiers.

Key features for TikTok

• Link in Bio
• Auto publish
• Monitor performance

Pros

• Drag-and-drop calendar for content organization
• Ideal for visual content creators

Cons

• Limited free tier
• Learning curve for beginners

Best for

Due to its focus on visually heavy content, Later is a great choice for content creators and influencers looking to increase engagement on their TikTok page. Specifically, Later’s Link in Bio tool is a handy feature to try to increase online performance metrics.

5.   PosterMyWall

Overview

PosterMyWall is an all-in-one social media management, marketing, and design platform accessible from one unified platform. With PosterMyWall, users get access to a comprehensive list of TikTok management features that are effective and have no learning curve.

Key features for TikTok

• TikTok templates
• Direct posting to TikTok
• Content Calendar for scheduling posts
• AI tools (caption writer, subtitle generator, etc.)

Pros

• Beginner-friendly interface
• Affordable and generous pricing plans
• Extensive TikTok template library

Cons

• May be limiting for large agencies

Best for

While we highly recommend PosterMyWall for all types of users, its features are generally better suited for individual creators, small businesses, and social media managers. Even for users without experience, PosterMyWall’s features are highly accessible and effective.

The Top Social Media Scheduling Platforms: Pricing Guide

If subscription costs are one of your top concerns, we’ve come prepared. Here is a quick and easy pricing guide on the top social media scheduling platforms online:

How to Optimize Your TikTok Posts With the Help of a Scheduling Tool

A social media scheduling tool can do wonders in terms of increasing your TikTok engagement, but only if you know how to utilize it to your advantage. Below are some quick and simple tips you can apply to ensure that your TikTok content is fully optimized for social media marketing:

1.   Automate your posts

The primary way a scheduling tool can make your life easier is by helping you organize your posts. Not only that, but you can easily schedule posts in advance for automated posting.

2.   Generate captions

An effective caption does more than just explain the subject of your video. With an engaging caption, you can capture the attention of audiences and increase your chances of landing on their For You Page. In case you need help thinking of one, try this handy AI Captions tool!

3.   Add subtitles

To help make your TikTok content more engaging, we highly recommend adding some captions. But don’t worry about doing it manually, because tools like an AI Subtitle Generator are built for just that!

4.   Review analytics

To help ensure that your TikTok posts are engaging, always take advantage of your social media publishing tool’s analytics feature. Even if you’re not a pro marketer, these tools generate easy-to-digest reports that help you further review your performance metrics.

Which is the Most Beginner-Friendly Scheduling Platform for TikTok?

If you’re on the search for the most beginner-friendly scheduling tool for TikTok, PosterMyWall is a great tool to explore. Not only does it offer a comprehensive set of highly accessible social media management features, but it also has dynamic pricing plans perfect for small businesses and individual creators.

Not sure where to start? We highly recommend checking out PosterMyWall’s extensive TikTok templates library, that are completely free and customizable for your specific needs.

Increase Your TikTok Engagement

A sustainable TikTok marketing plan can do wonders for your brand. By leveraging these user-friendly social media scheduling tools, you can help improve your content strategy while employing effective techniques to help your posts stand out.

Check out one of these tools today and see what works for your marketing needs. With a little time and effort, you can help your TikTok posts reach more audiences with ease!